→ Panera ‘It Just Meals Good’ Launch
→ Google x Beetlejuice Beetlejuice
→ Comcast Olympics 2024
→ E*TRADE ‘Picklebabies’
PANERA
IT JUST MEALS GOOD | 360 CAMPAIGN LAUNCH
Food fit for a meal.
Fresh new platform, straight out the oven. For too long, “meals” have been synonymous with supersized fries at the bottom of sad brown bags. We’re serving up a bold new positioning: reclaiming meals. Because at Panera, there’s a match for every craving and occasion, made to make you Meal Good.
THE :60
THE CAFE STORIES
We’re bringing more to the table. Welcome to The Booth, home of Panera’s Cafe Stories. One booth, endless meal occasions. First of many to come
THE OPENING MNEMONIC
We wanted our new line of storytelling to be framed by something as iconic (and ownable) as the brand itself. Each new piece of work will be intro’ed by bread breaking. Because every good meal begins with breaking bread.
THE PLATFORM
NAMEDROPS
Campaign Chemistry with Panera and 72andSunny (Grew the ol’ grinch heart @24:26. Thanks, Pete.
AdAge, Adweek, LBB, Marketing Dive
WITH —
CDs Peter Hughes, Geno Burmester
AD Kiki Dahl
Design Shantanu Sharma
Directed by WAFLA
DP Larkin Seiple
Colored by Mikey Pehanich
Edited by Fania