Comcast Olympics: Fun & Games

Nearly 70% of kids in the United States drop out of youth sports by age 13. With the pressure on winning, games have lost their fun. You’re familiar with what makes a traditional sports commercial a sports commercial. The focus on grit and sacrifice. The spotlight on hard work. All tropes that ring true. But there’s another element of athletic performance that often gets lost in translation. And we wanted to highlight it.

The stress of training and competing isn’t all that it takes. Joy is the secret ingredient. And as long as you give joy the front seat, the ride gets easier.

These Games, we’re reminding the Team of Tomorrow that you can’t win if you do not play, and that a little joy goes a long way. Shot on 35mm film.

WITH — CD Alyssa Georg, CD Dan White, AD Aisha Hakim, CW Gus Sung, CW Emily Hovis, JR AD Kendall Boron

Directed by Jovan Todorovic.