Comcast Olympics: Fun & Games

Nearly 70% of kids in the United States drop out of youth sports by age 13. With the pressure on winning, games have lost their fun. With the pressure on winning, games have lost their fun. But sport isn’t just grit and sacrifice. There’s another secret ingredient. And we wanted to highlight it. 

These Games, we’re reminding the Team of Tomorrow that you can’t win if you do not play, and that a little joy goes a long way. Shot on 35mm film. 

WITH — CD Alyssa Georg, CD Dan White, AD Aisha Hakim, CW Gus Sung, CW Emily Hovis, JR AD Kendall Boron

Directed by Jovan Todorovic.