E*TRADE Super Bowl LVIII: Picklebabies

WifflePickle OLV

The E*Trade Baby is back for a Big Game of his own, this time reminding viewers that the ball is in their court when it comes to their financial future.

You know him, you love him, you anticipate his one-liners. One of which caused a slight kerfuffle with the Wiffle® Ball folk in the broadcast spot. Go figure. Here was our :20 disclaimer solve, for those who remained confused about wiffletennis.

WITH — CD Alyssa Georg, ACD Emily Hovis, ACD Anne Marie Wonder

(Also, ICYMI: The team’s Big Game spot was a hit. Almost made me want to hop on the pickle-wagon.)

Recognized as “Best of the Bunch” in the NYT

#9 on Adweek’s Best Super Bowl Ads

#13 on USA Today’s Admeter

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