PANERA
MEANINGFUL MEALS: THE “MEET YOUR MOM” MEAL
What happens when you meet your mom...for a meal?
There’s more to mom than just being Mom™. How quick we are to forget! So what if you had the chance to have an unfiltered conversation and learn a little bit more about the one who knows you most?
This Mother’s Day, we invited 5 people to have a lunch date with a surprise date, their mom, to remind them that it’s the company we keep and the moments shared that make a meal feel meaningful.
P.S. CALL YOUR MOM 👸💐📞
THE FILM
KJ DILLARD & HIS MOM, SHELLY
BROOKE CUCCIO’S & HER MOM, ADINA
BILL US FOR THE KLEENEX.
NAMEDROPS
Campaign, LBB , NY Post , Breaking and Entering, Roast Brief , Design Rush, PR Week
WITH —
CDs Amy Finn-Welch, Sandra Jurado
AD Mwangi Gatheca
Directed by New York Nico.